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DigitalGrit Launches Latest Version of Proprietary Search Engine Marketing Technology

"InsightGrit 3.0" Provides Enhanced Functionality, Reliability, and Optimization Tools

BOONTON, NJ -- (MARKET WIRE) -- 11/05/07 -- DigitalGrit, an Adverb Media company, announced the launch of Version 3.0 of InsightGrit, its proprietary SEO/SEM management and optimization technology. The technology is an enterprise-class tool designed to provide clients and agency personnel with a state-of-the-art technology necessary to optimize large, integrated, search engine marketing and SEO campaigns within a single, unified platform.

Enhancements include:

--  A redesigned and intuitive user interface incorporating best-of-breed
    usability principles
--  A customizable, widget-like dashboard providing campaign data in a
    comprehensive, yet readable format
--  New, powerful reporting capabilities
--  Customizable charts and graphs featuring user-selected data points
--  Superior reliability provided by a fully redundant technical
    infrastructure resulting in 99.99% uptime
--  A budget management module designed for the proper planning, reporting
    and accounting of paid search campaigns
--  Integrated call-tracking capabilities
--  An API capable of seamlessly integrating data from web analytics,
    email, ad serving technologies or offline databases.
    

Scott Delea, President of Adverb Media, says of the launch, "We really listened to our clients before building the latest version of InsightGrit. They told us they wanted a system that was fast, intuitive, and flexible that could optimize sophisticated campaigns. We believe InsightGrit 3.0 achieves these goals and are excited to extend our latest version to new and existing clients."

For more information or a live demonstration, visit Adverb Media at ad:tech New York, booth #417 on November 5th or 6th, 2007.

About ad:tech

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. ad:tech New York is held at the New York Hilton, November 5-8, 2007. Learn more at http://www.ad-tech.com/ny/.

About Adverb Media

Adverb Media is the parent company of leading digital marketing and technology companies DigitalGrit, Temel and RelevantNoise. Adverb Media is dedicated to helping global marketers at companies like Sony Electronics Inc., Head Skis and Cephalon Pharmaceuticals fully leverage the Internet to drive measurable business results. Headquartered in Boonton, New Jersey, Adverb Media also has locations in New York City and Los Angeles, as well as Boise, Idaho, and Flemington, New Jersey.

Learn more about Adverb Media at www.adverbmedia.com. For additional information, please call Aimee Kessler Evans at 973-316-9696 ext. 165 or via email at aevans@adverbmedia.com. For media inquiries, contact Candace Vadnais at PFS Marketwyse at 973.812.8883, ext. 430 or via email at cvadnais@pfsmarketwyse.com.

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Contacts:

Aimee Kessler Evans
Adverb Media
973.316.9696 x165
Mobile: 973.568.8411
Email Contact

Candace Vadnais
PFS Marketwyse
973.812.8883 x430
Email Contact

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