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Pura Naturals Announces Pura Clean Total Household Products to Be Available in SUPERVALU Stores

LAKE FOREST, CA--(Marketwired - December 06, 2017) - Pura Naturals Inc. (OTCQB: PNAT), makers of eco-friendly earth-conscious cleaning products, today announced that its Pura Clean Total Household cleaning products will be available in SUPERVALU (NYSE: SVU) traditional retail grocery stores beginning in February of 2018. SUPERVALU has over 3,300 stores in the U.S. including trusted household names such as Cub Foods® Farm Fresh®, Hornbachers®, Shop 'N Save®, and Shoppers®.

"It is an exciting opportunity to have the Pura Clean Total Household cleaning products available on display and for purchase at SUPERVALU trusted retail stores. SUPERVALU has over 3,300 stores providing us access to their large customer base in the U.S.," stated Derek Duhame, President of Pura Naturals, Inc. "It is our company priority to increase the availability of our revolutionary cleaning products. We are confident that consumers who are able to try our products in person are immediately sold on their eco-friendly benefits and superior cleaning abilities. By having our products available at SUPERVALU stores starting in February 2018, we will have the opportunity to directly reach our target customer audience. The expanded in-store availability will continue to drive in-store sales in 2018."

SUPERVALU operates a retail network of traditional retail grocery stores under five retail banners in seven states and the District of Columbia. They are well known and trusted household names for traditional retail grocery stores, CUB FOODS®, FARM FRESH®, HORNBACHERS®, SHOP 'N SAVE®, and SHOPPERS®. In the markets where they compete, many of them ranked number one and two in market share positions.

About SUPERVALU INC.
SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $16 billion. SUPERVALU serves customers across the United States through a network of 3,337 stores composed of 3,120 stores operated by wholesale customers serviced primarily by SUPERVALU's food distribution business and 217 traditional retail grocery stores operated under five retail banners in six geographic regions (store counts as of September 9, 2017). Headquartered in Minnesota, SUPERVALU has approximately 31,000 employees. For more information about SUPERVALU visit www.supervalu.com.

About Pura Naturals

Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals' foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at www.puranaturalsproducts.com

Forward Looking Statements and Other Important Information

Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company's services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company's business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "intend," "expects," "plan," "anticipates," "believes," "estimates," "predicts," "potential," or "continue" or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact

Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300
tfromer@kcsa.com / asoss@kcsa.com

Corporate Contact

Robert Doherty, Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100
Email: info@puranaturalsproducts.com

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