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Influenster 2017 Reviewers' Choice Awards: Best In Beauty Winners Have Been Revealed

NEW YORK, NY--(Marketwired - October 09, 2017) - Influenster, the product discovery and reviews platform, announced the winners of the Influenster 2017 Reviewers' Choice Awards: Best In Beauty today. The 70 winners were selected based on the analysis of over thirteen million organic reviews, ratings, photos, questions and answers left by members over the past twelve months. With no editors or experts to select the winners, this awards program is solely by the people, for the people, in determining the best in beauty.

"Since Influenster is a data-driven insights platform with over one million reviews generated each month, our focus on organic review activity to reveal the winners is a celebration of the power of online peer-to-peer recommendations in shaping the beauty industry," said Elizabeth Scherle, Co-Founder and President of Influenster.

Due to the surge of indie and natural beauty brands launched in the market over the past year, new award categories were created to recognize this fast-growing area of beauty. On Influenster, indie beauty experienced a 269% content growth that far outpaced that of luxury, drugstore and natural beauty. Complexion multitaskers (such as tinted moisturizers, BB creams and CC creams) showed the lowest growth in the category of face makeup, while highlighters and contouring kits both grew over 300% in terms of user-generated content. Best K-Beauty Skincare Product was also included in the mix as Korean beauty has transformed from fad to fixture in the US over the past year. Also, Best Men's Grooming Brand is a new addition to be inclusive of the $50BN male grooming industry.

Here are the winners of the Influenster 2017 Reviewers' Choice Awards: Best in Beauty: www.influenster.com/awards/winners

                                                                            
Best Makeup Brush                wet n wild Crease Brush                    
Best Makeup Sponge               Real Techniques Miracle Complexion Sponge  
Best Luxury Liquid Eyeliner      Kat Von D Tattoo Liner                     
Best Drugstore Gel Eyeliner      Maybelline Eyestudio® Lasting Drama® Gel   
                                 Eyeliner                                   
Best Indie Gel Eyeliner          ColourPop Swerve Crème Gel Eyeliner Pencil 
Best Luxury Face Primer          Benefit Cosmetics The POREfessional Face   
                                 Primer                                     
Best Drugstore Face Primer       e.l.f. Cosmetics Mineral Infused Face      
                                 Primer                                     
Best Luxury Foundation For Oily  Estée Lauder Double Wear Stay-In-Place     
 Skin                            Foundation                                 
Best Luxury No-Makeup Foundation Too Faced Born This Way Foundation         
Best Drugstore Foundation For    Maybelline Fit Me® Matte + Poreless        
 Oily Skin                       Foundation                                 
Best Drugstore No-Makeup         L'Oréal Paris Infallible Pro-Matte         
 Foundation                      Foundation                                 
Best Luxury Mascara              Too Faced Better Than Sex Mascara          
Best Drugstore Mascara           COVERGIRL LashBlast Volume Mascara         
Best Luxury Eyeshadow Palette    Anastasia Beverly Hills Modern Renaissance 
                                 Eye Shadow Palette                         
Best Drugstore Eyeshadow Palette COVERGIRL TruNaked Eyeshadow Palettes      
Best Indie Eyeshadow Palette     Morphe Brushes 35OM - 35 Color Matte Nature
                                 Glow Eyeshadow Palette                     
Best Luxury Matte Lipstick       SEPHORA COLLECTION Cream Lip Stain         
Longest-Lasting Luxury Lipstick  Kat Von D Everlasting Liquid Lipstick      
Best Drugstore Matte Lipstick    Milani Amore Matte Lip Crème               
Longest-Lasting Drugstore        NYX Soft Matte Lip Cream                   
 Lipstick                                                                   
Best Indie Matte Lipstick        Jeffree Star Velour Liquid Lipstick        
Longest-Lasting Indie Lipstick   BITE Beauty Amuse Bouche Lipstick          
                                 Collection                                 
Best Color Corrector             Urban Decay Naked Skin Color Correcting    
                                 Fluid                                      
Best Luxury Contouring Kit       Anastasia Beverly Hills The Original       
                                 Contour Kit                                
Best Drugstore Contouring Kit    wet n wild MegaGlo™ Contouring Palette     
Best Luxury Concealer            tarte Shape Tape Contour Concealer         
Best Drugstore Concealer         Maybelline Instant Age Rewind® Eraser Dark 
                                 Circles Treatment Concealer                
Best Indie Concealer             ColourPop No Filter Concealer              
Best Luxury Brow Product         Anastasia Beverly Hills DIPBROW® Pomade    
Best Drugstore Brow Product      NYX Micro Brow Pencil                      
Best Indie Brow Product          ColourPop Precision Brow Pencil            
Best Luxury Highlighting Product BECCA Shimmering Skin Perfector® Pressed   
                                 Highlighter                                
Best Drugstore Highlighting      wet n wild MegaGlo™ Highlighting Powder    
 Product                                                                    
Best Indie Highlighting Product  Jeffree Star Skin Frost                    
Best Luxury Bronzer              Benefit Cosmetics Hoola Matte Bronzer      
Best Drugstore Bronzer           Physicians Formula Butter Bronzer Murumuru 
                                 Butter Bronzer                             
Best Luxury Lip Balm             Fresh® Sugar Tinted Lip Treatment Sunscreen
                                 SPF 15                                     
Best Drugstore Lip Balm          Burt's Bees® Beeswax Lip Balm              
Best Luxury Face Moisturizer     Origins GinZing™ Energy-Boosting Gel       
                                 Moisturizer                                
Best Drugstore Face Moisturizer  Olay Complete Lotion All Day Moisturizer   
                                 with SPF 15 for Normal Skin                
Best Acne Treatment              SheaMoisture African Black Soap Clear &    
                                 Balance Problem Skin Facial System         
Best Face Cleanser               Bioré Deep Pore Charcoal Cleanser          
Best Hair Mask                   It's a 10 Miracle Hair Mask                
Best Luxury Anti Aging Face      dr. brandt® microdermabrasion age defying  
 Product                         exfoliator                                 
Best Drugstore Anti Aging Face   L'Oréal Paris RevitaLift Anti-Wrinkle +    
 Product                         Firming Day Cream SPF 18                   
Best Luxury Face Mask            GLAMGLOW SUPERMUD® Clearing Treatment      
Best Drugstore Face Mask         L'Oréal Paris Detox & Brighten Pure-Clay   
                                 Mask                                       
Best Indie Face Mask             LUSH Mask of Magnaminty                    
Best Luxury Makeup Remover       Clinique Take The Day Off™ Cleansing Balm  
Best Drugstore Makeup Remover    Neutrogena® Makeup Remover Cleansing       
                                 Towelettes                                 
Best Deodorant                   Dove® Advanced Care Nourished Beauty       
                                 Antiperspirant                             
Best Facial Peel                 SheaMoisture Superfruit Multi-Vitamin      
                                 Renewal Peel Pads                          
Best Facial SPF                  tarte tarteguard 30 sunscreen lotion Broad 
                                 Spectrum SPF 30                            
Best Eye Cream                   Bobbi Brown Hydrating Eye Cream            
Best At-Home Hair Color          Revlon ColorSilk Beautiful Color™          
Best Dry Shampoo                 Batiste™ Dry Shampoo                       
Best Luxury Shampoo              Moroccanoil Hydrating Shampoo              
Best Drugstore Shampoo           TRESemmé Moisture Rich Shampoo             
Best Luxury Conditioner          DevaCurl One Condition™ Original Daily     
                                 Cream Conditioner                          
Best Drugstore Conditioner       Pantene Pro-V Daily Moisture Renewal       
                                 Conditioner                                
Best Indie Makeup Brand          ColourPop                                  
Best Natural Makeup Brand        Josie Maran                                
Best Indie Haircare Brand        amika                                      
Best Natural Haircare Brand      OGX®                                       
Best Indie Skincare Brand        Sunday Riley                               
Best Natural Skincare Brand      LUSH                                       
Best Men's Grooming Brand        Gillette                                   
Best K-Beauty Skincare Product   LANEIGE Water Sleeping Mask                
Best New Drugstore Product of    eos® evolution of smooth® Visibly Soft     
 2017                            Honey Apple Lip Balm Sphere                
Best New Luxury Product of 2017  stila Magnificent Metals Glitter & Glow    
                                 Liquid Eye Shadow                          
                                                                            

About Influenster
Influenster is a product discovery and reviews platform that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of four million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster's reviews platform, over 19 million reviews have been created on more than two million products, with an additional one million reviews generated each month.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become a member, visit: www.influenster.com.

Image Available: http://www.marketwire.com/library/MwGo/2017/10/6/11G146324/Images/Influenster_2017_Reviewers_Choice_Awards_Best_In_B-0ee3e4fc643783b8bd994b1d2656c9ae.jpg

Media Contact
Stephanie Tan
Senior PR Manager
Influenster
212.235.1261
stephanie.tan@influenster.com

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