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JumpTV Signs Partnership With Sri Lanka Television Channel

Derana to Join JumpTV's Internet Television Line-Up

TORONTO -- (MARKET WIRE) -- 09/22/06 -- JumpTV (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet, announced that it has signed an exclusive Internet-broadcast agreement with Derana, a popular television channel from Sri Lanka.

"This partnership represents another leap forward for JumpTV and further demonstrates our commitment to being the best at providing our subscribers with programming that is compelling and timely, on a platform that is affordable and most of all, easy to use," said Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International.

Vinod Kumar, director of JumpTV's Asia-Pacific group said, "The company is very excited about our partnership with Derana as it provides JumpTV with a means to offer relevant and differentiated content to Sri Lankans living abroad who otherwise face limited options for keeping up with entertainment and events in their homeland."

Derana is the first channel from Sri Lanka to join JumpTV's global Internet Television line-up, and marks the first step in the Company's efforts to establish a foothold in the country. According to government sources the Sri Lankan diaspora in Organization of Economic Co-operation and Development (OECD) countries is approximately 1 million people, with concentration in the U.K., Canada, U.S. and Australia.

The channel will be available at a price of US$9.95 per month when launched commercially and will likely be offered as part of a bundle along with other South Asian channels at a later date.

Derana (www.derana.lk) focuses on creating and broadcasting content that is both educational and entertaining. The channel offers news, entertainment, talk shows, movies and children's programming. Some of Derana's popular programming includes: groundbreaking children's programs "Street Magic" and "Nodanoth Daruwan Ekayen Wetuna;" as well as the game show "Ammai Mamai."

The Derana contract was signed subsequent to the Company's June 30, 2006 quarter end disclosure. JumpTV now has 217 channels under license.

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 200 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.

NOT FOR DISTRIBUTION TO U.S. NEWS WIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

Forward looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

Contact:
KCSA Worldwide

Lewis Goldberg
+1-212-896-1216
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Todd Fromer
+1-212-896-1215
Email Contact

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